Cyberbullying prevention?

While Technology seems to make our lives easier, there are some aspects of Technology which can be detrimental to a comforting educational environment. In Kelley Taylor's article, "Cyberbullying: Is there anything schools can do?" Cyberbullying is defined as, "the use of Internet technology to inflict emotional harm through repeated and deliberate harassment, threats, and intimidation” (2008).
Cyberbullying is rapidly becoming an epidemic as instant communication becomes readily available and increasingly easier. We live in an era where cell phones, computers, iPads, and what not have made communication easier. While communication has become easier with the help of technology, our emotions are becoming increasingly difficult to protect. The Internet has brought bullying to a new level. Students, and in some cases parents, have utilized the Internet to bash, bully, and mistreat people. In one case, the other of a "rival" student used the Internet and a social networking Web site to bully a female student. The female student became increasingly depressed and eventually committed suicide. This is an extreme example of cyberbullying. Cyberbullying exists and can run rampant through the halls of a school. Students have taken a useful resource like the Internet and transformed it into a weapon of punishment.
As educators, how do we protect our students from this technological harm? While students are within the confines of a school, the administration can work to protect students from bullying. Countless school districts across the country have adopted and implemented Zero-Tolerance Anti-Discrimination policies. In short, bullying of any kind will not be tolerated. However, when students leave the confines of the school, how are administrators expected to protect their students? How long does the arm of the school and its administrators extend? I believe administrators should have the right to punish and control cyberbullying whether it occurs inside the school or outside the school. Administrators should have the right to exercise preventative action once students walk through the front door of a school.
While the majority of cyberbullying takes place off campus with private technological tools, administrators should protect the school environment. When the cyberbully and the victim step foot on campus, appropriate action should be used. Although the act of bullying took place off campus, the ramifications of bullying last. They don't end once the message is read. The victims often feel the effects of bullying for days, weeks, and in some cases years after it happened. Cyberbullying needs to be addressed in and out of schools.